{"id":38,"date":"2016-01-21T18:54:33","date_gmt":"2016-01-21T18:54:33","guid":{"rendered":"http:\/\/dev.msapr.com\/main\/?page_id=38"},"modified":"2022-10-24T14:18:12","modified_gmt":"2022-10-24T14:18:12","slug":"positioning-2","status":"publish","type":"page","link":"https:\/\/www.msapr.com\/main\/positioning-2\/","title":{"rendered":"Positioning"},"content":{"rendered":"<p><a href=\"http:\/\/dev.msapr.com\/main\/wp-content\/uploads\/2016\/01\/asuka.jpg\" rel=\"attachment wp-att-39\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-39\" src=\"http:\/\/dev.msapr.com\/main\/wp-content\/uploads\/2016\/01\/asuka.jpg\" alt=\"asuka\" width=\"197\" height=\"132\" \/><\/a><strong>As a positioning support services provider<\/strong>, MSA helps Japanese and American businesses position themselves and\/or their products and generate exposure in their target foreign market. Because of the differences in dynamics between the US and Japanese markets, a strategy that succeeds in the one may not work so well in the other. If a company wishes to compete effectively in the target foreign market, an understanding of these differences is paramount. In light of these differences, MSA offers four types of positioning services: outreach, liaison, point, and principal.<\/p>\n<p><strong>Outreach services<\/strong> consist of media relations and event planning.<\/p>\n<p><strong>Liaison services<\/strong> entail hiring and\/or working very closely with a public relations, an advertising, and\/or a marketing agency to make sure our client\u2019s needs are clearly understood, as well as to ensure appropriateness and effectiveness.<\/p>\n<p><strong>Point services<\/strong> are for public relations, marketing and advertising firms who would like assistance in positioning their clients or promoting their clients\u2019 products in the other respective market.<\/p>\n<p><strong>Principal services<\/strong> include program development and strategic planning. MSA researches markets and public opinion and helps its clients develop a strategic program for positioning itself and\/or promoting its product(s).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As a positioning support services provider, MSA helps Japanese and American businesses position themselves and\/or their products and generate exposure in their target foreign market. Because of the differences in dynamics between the US and Japanese markets, a strategy that succeeds in the one may not work so well in the other. If a company [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-38","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.msapr.com\/main\/wp-json\/wp\/v2\/pages\/38","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.msapr.com\/main\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.msapr.com\/main\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.msapr.com\/main\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.msapr.com\/main\/wp-json\/wp\/v2\/comments?post=38"}],"version-history":[{"count":3,"href":"https:\/\/www.msapr.com\/main\/wp-json\/wp\/v2\/pages\/38\/revisions"}],"predecessor-version":[{"id":495,"href":"https:\/\/www.msapr.com\/main\/wp-json\/wp\/v2\/pages\/38\/revisions\/495"}],"wp:attachment":[{"href":"https:\/\/www.msapr.com\/main\/wp-json\/wp\/v2\/media?parent=38"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}