Positioning

As a positioning support services provider, MSA helps Japanese and American businesses position themselves and/or their products and generate exposure in their target foreign market. Because of the differences in dynamics between the US and Japanese markets, a strategy that succeeds in the one may not work so well in the other. If a company wishes to compete effectively in the target foreign market, an understanding of these differences is paramount. In light of these differences, MSA offers four types of positioning services: outreach, liaison, point, and principal.

Outreach services consist of media relations and event planning.

Liaison services entail hiring and/or working very closely with a public relations, an advertising, and/or a marketing agency to make sure our client’s needs are clearly understood, as well as to ensure appropriateness and effectiveness.

Point services are for public relations, marketing and advertising firms who would like assistance in positioning their clients or promoting their clients’ products in the other respective market.

Principal services include program development and strategic planning. MSA researches markets and public opinion and helps its clients develop a strategic program for positioning itself and/or promoting its product(s).

Research Consulting

MSAはリサーチ・コンサルティングサービス企業として、規制関連情報や企業および業界情報の収集・分析に加え、市場調査、一般意見調査および分析を行い、企業が十分な情報に基づいたビジネス決定を行うための支援を行います。

MSAは、最も関連性のある、証拠に基づいた、実際に利用可能な知識の提供を目的とした一次調査、二次調査、数量調査または質的調査を実施します。調査にはサーベイ、フォーカス・グループ、インタビュー、世論調査など様々なメソッドを採用、必要に応じてこれらを組み合わせた革新的な調査プログラムも実施します。 さらに調査プログラムの性質により、人類学者や社会学者、行動主義経済学者、環境科学者、ライフ・サイエンティスト、産業・組織心理学者といった外部専門家との協力による調査も行います。