As a research and consulting services provider, MSA conducts and analyzes market and public opinion research, in addition to gathering and analyzing policy and industry information to help organizations make informed decisions.

MSA conducts primary and secondary, quantitative and qualitative research, the aim of which is always to provide the most relevant, evidence-based, actionable intelligence. Our methods include surveys, focus groups, depth interviews, and polls, among others. They are often integrated into innovative research programs. Depending on the nature of the program, we also bring in and work closely with specialists, such as anthropologists, sociologists, behavioral economists, environmental scientists, life scientists and industrial and organizational psychologists.